Writing strategy
Stand out in your industry with an effective content marketing strategy
In today’s overcrowded digital world, mediocre content fades fast. That’s why we don’t just churn out blogs or tick boxes. We craft strategic narratives that stop scrolls and spark action.
For us, content marketing should not be an afterthought. It’s the engine behind engagement, lead generation and long-term growth. We blend insight-driven strategy with compelling storytelling to ensure your brand gets seen and heard.
From thought leadership articles to scroll-stopping product copy, every piece we produce is built on a deep understanding of your brand, your audience and your goals. Just focused, functional creativity.
We believe great content isn’t just consumed but remembered. That’s why our work is made to resonate long after the first click. Whether you're looking to educate, entertain, or drive sales, we’ll help you say it smarter.
Let’s create content that works as hard as you do, crafted with purpose, polished to perfection, and made to move the metrics that matter.
People don’t remember ads. They remember stories.
Tailored content writing
Conversion focused content marketing strategy
We offer a full suite of content marketing services that work together to amplify your brand and deliver ROI. Whether you're starting from scratch or scaling your efforts, we help you connect with your audience at every touchpoint.
Let’s tailor a strategy for you:
- Brand & Messaging Strategy
- Multi-Channel Content Creation
- Campaign Ideation & Execution
From brand storytelling to SEO-driven blogs, our team ensures your message lands with impact, where and when it counts.
Content that delivers
Your business goals translated into powerful messaging
As your content marketing agency, we design content with a mission. Everything we craft is anchored in purpose. Our content doesn’t just fill space; it earns attention, builds trust, and fuels growth.
We understand that content must do more than sound clever. That’s why our content team collaborates closely with SEO strategists from day one, ensuring every message is data-informed, audience-intent driven, and fully aligned with your business goals. From web copy to thought leadership to cross-channel campaigns, our process is equal parts creative and calculated.
If you're looking to position your business with intention and confidence, our content marketing team brings the expertise to shape messages that do more than sound good. Purpose-led, impact-focused, and built to last.
Content that converts
We’re not all-talk, we deliver numbers
You shouldn’t have to choose between writing for Google and writing for humans. With us, you don’t. Our SEO content writing combines data-led insights with real storytelling, ensuring you rise through the ranks and keep readers engaged.
From keyword strategy to on-page optimisation, we craft content that meets search intent without sacrificing your brand’s tone or authenticity. It's technical meets creative, and it works.
We Deliver:
- SEO Blogs & Articles
- Landing Pages with Impact
- Metadata Optimisation
- Content Audits & Strategy
content marketing
Frequently asked questions
Content marketing helps your business stand out by building trust, authority, and long-term visibility. It is one of the most cost-effective ways to attract new customers, nurture relationships, and keep your brand front of mind.
Google rewards websites that consistently publish valuable, relevant content. Well-optimised blogs, guides, and landing pages improve your rankings by targeting the keywords your customers are searching for, while also keeping your site fresh and engaging.
We create a full suite of content tailored to your audience, from blog articles, case studies, and web copy to infographics, video scripts, and social media posts. Our approach is always strategic, ensuring each piece drives engagement and results.
Consistency is king, but smarter than that, it is strategic consistency. Elephant in the Boardroom urges regular publishing to stay top of mind and drive results. And it is not just about frequency, each piece should align with your audience's journey, goals and measurable calls‑to‑action.
Yes. While competitive keywords take time and strategy, a strong content plan that aligns with user intent, combined with technical SEO, can significantly improve your chances of ranking.
Absolutely. We create structured content calendars and posting schedules so you know exactly what’s being published, when, and why. This ensures your marketing stays consistent, organised, and aligned with your broader strategy.
We do both. Alongside written content, we develop visuals, infographics, and video to bring your message to life. This mix helps capture attention across different platforms and caters to how your audience prefers to consume content.
We strike a balance between readability and searchability. Content is written to be clear, engaging, and valuable for your audience, while also being structured with SEO best practices like optimised headings, metadata, and keywords to ensure visibility in search engines.
clients testimonials
See how we have made a difference
We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.
See all reviews
Peter Durning
Corp Centre
Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!
Jose Alvarez
JYGA Group | Project Manager
We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.
Kiki Makrogiannis
Co-founder | Trade Matcher
Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.
Launce Kent
Director | Wealth Evolution Financial Planning
We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.
MMSG
Digital Channel Manager
A truely professional company that will deliver as promised and beyond.
PETROTTERS
Founder
Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.
Jo Marcou
Next Millennium Group
Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.
Dr Joe Donnoli
Inate Health
Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.
Nestor Sequera
SN Integrity | Technical Manager
Great work for the team at Elephant In The Boardroom. Great support and understanding customer needs. Well done.
24-7 Lockouts
Adam Parncutt
Candace has been brilliant to work with in reinventing a tired looking haphazardly assembled website into a dynamic and exciting platform that showcases our business. She understands the market and helped focus a vision towards walking a narrow bandwidth of crazy yet serious ideas that were presented to her. We also worked with Jack, a talented programmer with enough skill to recode the Matrix. Diana also assisted in converting an invoicing-client-list into a compilation sorted by catagories, a job outside of this company's scope- yet they happily obliged.
Look Design Group
Natalie Andersen
Very happy with my website and help with regular content updates, to keep my website ranking well.
PROVE
Ebony Gulliver
Candace & Jack made the whole process of updating our company website incredibly easy. They're prompt to respond to all enquiries, amendment & meeting requests. Took the time to explain &/or clarify when required. And are extremely competitive with the costing of their services. We interviewed several developers before ultimately choosing Elephant in the Boardroom to help us revamp our website. We're so pleased with the results and our decision. We would absolutely recommend their services to anyone looking refresh, or build from scratch, their website. Thank you Candace & Jack! From the PROVE team:)
Modern Love Hampers
Tabitha Batlajeri
Absolute professional service! First point of contact was via phone call from Candace to gather all information for my dream website for my business. Professional, attentive, insightful. Then once the ball got rolling - total inclusion via email for all aspects of the site. Colour scheme- overall vision- font- product placement. I felt really listened too and understood. Thank you Jack and Candace for such professional service. Highly recommend.
RENT A BOAT BY HOUR
Simon & Liga
Candace and team have been fantastic to work with on the redesign of our website. They over delivered on our expectations massively. We would highly recommend their services.
